Graphic design is the art and practice of planning and projecting ideas and experiences with visual and textual content. It involves creating visual concepts using computer software or by hand to communicate ideas that inspire, inform, and captivate consumers. Graphic designers utilize typography, photography, and illustration techniques to create visual compositions. They work on a variety of projects such as advertisements, websites, books, magazines, and more. Effective graphic design can enhance the overall aesthetics of a product or brand, making it more visually appealing and memorable to the audience.